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NeuraFlash Brand Manual

Colors

Colors

Why Colors are Critical

It’s no surprise that colors are the most used element of any brand. They are used in nearly every branded asset and are the second most recognizable element of a brand identity

Colors are a visual identifier for the NeuraFlash brand. They make us recognizable when our logo isn’t present, and help convey our brand identity.  

Our palette is a selection of cosmic shades of blue (with a few accents), chosen to create a seamless experience throughout all brand touchpoints. Simplicity is critical. It creates professionalism, outlines our identity, and builds a continuous experience across all stages of the NeuraFlash journey.


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Colors

Your Guide to the Cosmic Shades

The variety of blue shades in our palette allow versatility while still infusing confidence and comfort in our clients. 

Blue is the colorful symbol of  trust, loyalty, wisdom, and confidence. And this is who we are. 
We are a company built on resiliency and trust. We propel our customers forward into what is possible.  Our customers have confidence in us and our solutions, and we deliver on that promise. 

The addition of yellow adds energy and excitement to the color palette, and is also a color that reflects intellect and innovation.

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Colors

Primary

Our primary colors are Eclipse, Deep Space, and Lunar Landing. These colors are used to provide simplicity and consistency throughout all brand communications.
Eclipse
#09032d
C90 M87 Y49 K68
R9 G3 B45
Deep Space
#124f83
C98 M74 Y24 K8
R18 G79 B131
Lunar Landing
#f2f2f2
C4 M2 Y2 K0
R242 G242 B242
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Colors

Secondary

Our secondary colors are Nebula, Comet, Plasma, and Solar Flare. These colors should be used sparingly throughout illustration, photography, and marketing to maintain energy.

Our secondary colors are meant to keep things fresh and exciting. When used with our primary palette, these colors make every moment feel on-brand.
Nebula
#00d6e6
C62 M0 Y15 K0
R0 G214 B230
Comet
#9cc3e5
C37 M13 Y1 K0
R156 G195 B229
Plasma
#0a78e6
C80 M52 Y0 K0
R10 G120 B230
Solar Flare
#f1e841
C8 M1 Y87 K0
R241 G232 B65
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Colors

Gradient

Gradients should be used even more sparingly than our secondary colors. Stardust and Starlight look great used as accent lines, headers, and footers.
Stardust
(Nebula, Plasma, DeepSpace)
Starlight
(Solar Flare, Plasma, Nebula)
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