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NeuraFlash Brand Manual

Typography

Typography

What is typography?

Typography is all about being intentional in how you are presenting text within a design. Typeface (aka font) styles play a vital role in setting the overall tone of a brand, and ensure a powerful user experience. 

Our brand uses Lexend, a modern and clean typeface.

Download Lexend (Google Fonts)
Lexend Extra Light
Lexend Light
Lexend Normal
Lexend Medium
Lexend Semibold
Lexend Bold
Lexend Extra Bold
Lexend Black
Lexend Thin
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Typography

Heading Styles

Headings establish a content hierarchy and enhance the user experience. They help signal to the user where they are within a piece of content (and signal a place to pause if they need a break). 

All headings should be Lexend Semibold. 

Headings should always be the color Deep Space (#124f83) on light backgrounds and Lunar Landing (#f2f2f2) on dark backgrounds.

Lexend Semibold (Deep Space)
Lexend Semibold (Lunar Landing)
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Typography

Body styles

Body text should be Lexend Light. If you want to emphasize text within the body, use Lexend Semi-bold. Do not just bold text using the bold button! 

Use color Deep Space (#124f83) on light backgrounds and color Lunar Landing (#f2f2f2) on dark backgrounds. Comet (#9cc3e5) is also a great choice for body text on a dark background when you need a softer look.
Lexend Light (Deep Space)
Lexend Semibold (Deep Space)
Lexend Light (Lunar Landing)
Lexend Semibold (Lunar Landing)
Lexend Light (Comet)
Lexend Semibold (Comet)
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Typography

Things to avoid

The color Nebula (#00d6e6) is best used sparingly in text. It functions well when used in captions or to call out/highlight specific words. It should also be the hyperlink color. 

Plasma (#0a78e6) should never be used in text. The color only utilized in the branded elements.

The color Solar Flare (#f1e841) is used as the color for the semi-bold period at the end of headers. It should be used only as an accent in design elements, never in text.
Lexend (Nebula)
Lexend (Plasma)
Lexend (Solar Flare)
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