Understanding how your bot performs on your website and for your customers is important. Today, the Einstein Bot does not come with reports or dashboards to help track bot performance or measure data against success criteria. As analytic experts, we recognized this gap and built the Einstein Bot Insights Package. This package provides robust logging and a set of detailed reports for any Einstein Chatbot. These reports can be used to provide insight into your chatbot's performance including key opportunities for optimization based on success criteria. For service, it can track metrics such as case deflection, and average handle time reduction, as well as performance metrics such as channel shifts. For sales, it can track metrics like leads created, leads turned to opportunities, revenue from the bot, and monitor popular products.