Salesforce RLM vs CPQ, whats the difference?
In the dynamic realm of sales and customer relationship management, Salesforce remains at the forefront, driving innovation by prioritizing process scalability and simplification, providing market research-based solutions, and bridging the gap between technical development requirements and business processes.
The introduction of Salesforce Revenue Cloud's Revenue Lifecycle Management (RLM) signifies a significant step forward, resolving long lasting pain points from prior offered solutions. In this blog post, we'll explore RLM’s road to release and some key differences between RLM and Salesforce CPQ.
Where'd it come from:
RLM is essentially a synthesis of the most advantageous features from prior acquisitions such as SteelBrick, Velocity, Billing, and other industry solutions, all built on Salesforce's core platform. It's not just a novel product; rather, it's a direct response to the demands of the industry. Salesforce conducted extensive market research to pinpoint gaps in areas such as seamless order management, scalable quoting, B2B sales operations, subscription management, and contract lifecycle management, among others. This strategic shift moves away from managed packages towards an object model structure rooted in core Salesforce objects. By seamlessly integrating with Salesforce's existing ecosystem, RLM offers a unified and robust solution.
Who it's made for:
RLM stands out as an exceptionally versatile solution designed to address the diverse needs of businesses, regardless of their complexity or size. Whether your company operates at the forefront of intricate enterprise-level operations or thrives within the agility of smaller-scale endeavors, RLM caters to your unique requirements with unparalleled flexibility and efficacy. RLM excels in serving diverse sectors including High Tech, Communications, Media & Technology (CMT), Manufacturing, and Consumer-Based Services (CBS). It stands out by addressing the complex demands of enterprises while ensuring simplicity. While RLM streamlines maintenance with an intuitive interface and minimal technical configuration demands, deploying omnichannel for enterprise through RLM will necessitate significant technical resources.
What it does:
RLM seamlessly integrates and enhances the functionalities of diverse solutions such as CPQ, DocuSign, Billing, and Subscription Management. Centralizing these capabilities under one umbrella, RLM optimizes processes, minimizes operational intricacies, and elevates overall efficiency.
What it takes to administer:
Bid farewell to the days of needing robust technical teams for administration. RLM prioritizes declarative configuration, empowering business users to take the reins. This approach enables those who understand the business and its strategies best to manage the solution efficiently. The shift towards user-friendly administration puts the power in the hands of those who can make the most impactful decisions for the company.
How you can grow with it:
Scalability is at the core of RLM. It offers a low-management, user-friendly interface that simplifies usage and maintenance. Companies can streamline their operations, reduce resource overhead, and focus on strategic planning. With RLM, manual tasks become a thing of the past, and robust processes are simplified for seamless implementation. As your business grows, RLM grows with you, ensuring a scalable and efficient solution for sustained success.
Explore the distinct features of RLM and CPQ through a comprehensive side-by-side comparison, providing valuable insights into the key differences between these two solutions.
Salesforce RLM represents a revolutionary stride forward, equipping business users with the tools needed to independently manage sales processes. While CPQ remains a robust solution for specific technical needs, RLM's user-friendly interface offers a more accessible option for businesses seeking a streamlined approach. If you're enthusiastic about embracing a user-centric paradigm in sales management, consider Salesforce RLM with Neuraflash as your strategic partner. Empower your business, streamline your processes, and embark on a journey towards greater efficiency and success.
